NCMD impact report June 2021

How did we do? NCMD’s achievements for January to June 2021

We are proud to share a summary of the impact that we have had during the period from January to June 2021, in the form of our latest bi-annual impact report. The achievements outlined in this report are the result of work undertaken by the whole CDR community – without whom none of this would be possible, particularly at this very difficult time.

Whether influencing national strategy, supporting the Child Death Review (CDR) community, improving CDR process, or engaging with our target audiences and the public, find below some highlights:

• Publication of first thematic report Child Mortality and Social Deprivation in May 2021, identifying priority areas to reduce health inequality for children across England. With foreword by Professor Sir Michael Marmot and photographs courtesy of a national exhibition. Received unprecedented sector interest including coverage in the Guardian and Independent, and peak daily website users of 2,242 (increase of over 350%). Also the subject of a briefing with the Office for the Children’s Commissioner.

“An excellent and moving report” bereavement charity partner (on the Child Mortality & Social Deprivation Report) 

• NCMD webinar featuring Professor Simon Kenny, NHS England, held to demonstrate impact of CDR data, Jan 2021.
• 2020/21 CDR data successfully collected by 31 March 2021. Every CDOP submitted at least one death notification; and the median time between
  date of death and the date the case was submitted to NCMD was 2 days. Also, 57 out of 58 CDOPs finalised at least one case in this period.
• Invited to deliver two sessions at the 2021 RCPCH conference, aimed at sharing best practice with the paediatric community: Plenary on the deprivation report; and an e-poster on Child Mortality in the COVID-19 pandemic.
• Website use increased – 25,362 page views from Jan-May 2021 (10,944 for the same period in 2020; increase of over 200%).
• Social media engagement increased – Twitter followers increased to 700, May 2021 (291 in May 2020). Over 100,000 tweet impressions, May 2021 (26,900 in same period 2020 – increase of 300%).

To see NCMD’s impact report for January to June 2020, use the link below: